downtown San Diego real estate   mls listing  

San Diego downtown real estate broker

Bob Schwartz, CRS, GRI 

Certified Residential Specialist



San Diego, California 92101

Telephone - Cell:
(619) 300-8819

(619) 229-0048

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Real Estate --- Going It On Your Own --- Where To Advertise


Advertisement is a powerful field and many businessmen and women spend years studying the various ways to market to a specific group of people. So assuming placing a FSBO sign in the front yard will magically give you all the best potential buyers. You have to advertise to find certain buyers and it’s not easy.

You can put an ad in the local paper. This is a good start. It will let the people in the neighborhood know you are selling your home. You can take out an ad which is just a basic “House for sale” advertisement. You can also get noticed by putting a picture to show people what you have to offer. You are marketing a product. What do you think would get a buyer's attention?

You do not need to stick to basics with advertising. This is actually one of the fun parts of selling a home. You get to be creative. You can set up virtual tours on a local television station. Some of them have home showings on a Saturday or Sunday morning. This would spot light your home to people who are truly interested in purchasing a home. Although it may cost a little more to get the message out this way, in the long run, it could pay off.

Do not limit yourself to the local area. Many people are moving around the country these days because of jobs or other obligations. By advertising on the Internet, you can reach an entirely new group of potential purchasers from all over the world. Yes, I said globe. Remember there are people outside the country who are getting ready to come back home from military bases or over seas jobs, who want to see what the market has to offer. This may be thinking outside the box, however, conventional advertising will only bring you so many candidates.

Local newsletters from groups and organizations are always searching for someone to buy advertising space. You can propose to pay for an ad which will display your home. Just a picture with the asking price and a phone number are all you really need. Someone in the organization may just find it is exactly what they have been looking for.

Flyers are a big way to advertise in the local grocery stores and other public bulletin boards. You can put together a flyer with a picture or pictures of your home. Add a list of amenities, the price, and a phone number. When you put on the address, people can come by before they call to see if it is in a location they would be interested in living.

Do not limit yourself in your advertising area. The more people you tell that your home is for sale the more people you are pulling in as buyers. Real estate agents are frequently pointing out the network of agents across America they can offer your home to. You can do it as well. Realizing your potential market is the first key in deciding where to advertise your home for sale.


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