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San Diego downtown real estate broker

Bob Schwartz, CRS, GRI 

Certified Residential Specialist


San Diego, California 92101

Telephone - Cell:
(619) 300-8819

(619) 229-0048

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Real Estate --- On Your Own Creative Ways to Advertise Your Home


The internet. You may not be completely familiar with it yet, but it’s high time you get started. The internet gives a vast majority of ways to reach people across the nation and all over the globe. It’s the best way to market any kind of product to any customer you could imagine. It’s no surprise that the internet is now being used to sell real estate.

It is possible to create a free web site with various web hosting companies. This includes Google, Yahoo and Bravenet. You can log on and set up an account for completely no charge. These sites have a What You See Is What You Get (WYSIWYG) site builder. You can create a beautiful, informative web site for nothing.

Using this concept, you can advertise your home to the world. Posting up flyers with the web site address printed on them will enable you to send interested parties through a virtual tour of your home. You can put these flyers in a special bin under the “For Sale” sign in the front lawn. You can even put them up at the local grocery store or laundry mat. By recording a video of your home and narrating it, you can show off your house as no one else could. You can point out all the unique features which made you buy the home in the first place. Then you can point out the hidden ones which made you fall in love with the place while you lived there.

There are sites which permit you to advertise for free, like Craig's List, on the Internet. Many homes have been bought and sold on this virtual “classifieds” section of the web. Investors are always looking here for their next purchase. Whether you want to reach the people in your local area or the ones across the country, you can do it with Craig's List.

Other sites specialize in For Sale By Owner (FSBO) properties. As an example, in San Diego California, one of the top For Sale By Owner sites is: This site ranks very high on the major search engines for San Diego real estate keywords and thereby drives lots of highly directed to the site. Some sites charge a fee while others allow you to enter your listing for free. Many of these web sites offer informational videos which explain the entire process from deciding to sell to closing the deal. You can even find contracts and other forms you may need. You can chat with other FSBO sellers to see what they are doing to market their homes. Many great ideas come from listening to others.

Of course the traditional sign in the yard will let those in your neighborhood know you are selling your home. However, request your neighbors in for a private showing can also bring in some great potential buyers. You can do it in a neat way by calling up your friends and neighbors and saying something like this. “Hi Jane, I just wanted to invite you and Bob over on Saturday. Bill and I are putting our house on the market and we thought you may know someone who might want to take a look at it. How does 1 o'clock sound?” You got their attention, went straight to the point and let them know they could invite a guest to look at the house. You can explain the details later in the conversation. Things like it is only going to be for a half hour because you have someone else coming at 1:45 gets the ball rolling. If “Jane and Bob” know anyone who considered moving into the neighborhood, this is their time to shine. Remember, people like to shine. If you do this with ten of your friends and neighbors, you just got some of the best advertising money could buy, word of mouth.

When you sell a home, consider it as a marketing game. You have the product, now find your market. Ask yourself who would want your house and where would you find them. This is always the best place to start when selling anything and a house is no different. There are lots of creative buyers. Be a creative seller.

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