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Real Estate --- On Your Own Creative Ways to Advertise Your Home
The internet. You may not be completely familiar with it yet, but
it’s high time you get started. The internet gives a vast majority
of ways to reach people across the nation and all over the globe.
It’s the best way to market any kind of product to any customer you
could imagine. It’s no surprise that the internet is now being used
to sell real estate.
It is possible to create a free web site with various web hosting
companies. This includes Google, Yahoo and Bravenet. You can log on
and set up an account for completely no charge. These sites have a
What You See Is What You Get (WYSIWYG) site builder. You can create
a beautiful, informative web site for nothing.
Using this concept, you can advertise your home to the world.
Posting up flyers with the web site address printed on them will
enable you to send interested parties through a virtual tour of your
home. You can put these flyers in a special bin under the “For Sale”
sign in the front lawn. You can even put them up at the local
grocery store or laundry mat. By recording a video of your home and
narrating it, you can show off your house as no one else could. You
can point out all the unique features which made you buy the home in
the first place. Then you can point out the hidden ones which made
you fall in love with the place while you lived there.
There are sites which permit you to advertise for free, like Craig's
List, on the Internet. Many homes have been bought and sold on this
virtual “classifieds” section of the web. Investors are always
looking here for their next purchase. Whether you want to reach the
people in your local area or the ones across the country, you can do
it with Craig's List.
Other sites specialize in For Sale By Owner (FSBO) properties. As an
example, in San Diego California, one of the top For Sale By Owner
sites is: http://www.san-diego-for-sale-by-owner.com This site ranks
very high on the major search engines for San Diego real estate
keywords and thereby drives lots of highly directed to the site.
Some sites charge a fee while others allow you to enter your listing
for free. Many of these web sites offer informational videos which
explain the entire process from deciding to sell to closing the
deal. You can even find contracts and other forms you may need. You
can chat with other FSBO sellers to see what they are doing to
market their homes. Many great ideas come from listening to others.
Of course the traditional sign in the yard will let those in your
neighborhood know you are selling your home. However, request your
neighbors in for a private showing can also bring in some great
potential buyers. You can do it in a neat way by calling up your
friends and neighbors and saying something like this. “Hi Jane, I
just wanted to invite you and Bob over on Saturday. Bill and I are
putting our house on the market and we thought you may know someone
who might want to take a look at it. How does 1 o'clock sound?” You
got their attention, went straight to the point and let them know
they could invite a guest to look at the house. You can explain the
details later in the conversation. Things like it is only going to
be for a half hour because you have someone else coming at 1:45 gets
the ball rolling. If “Jane and Bob” know anyone who considered
moving into the neighborhood, this is their time to shine. Remember,
people like to shine. If you do this with ten of your friends and
neighbors, you just got some of the best advertising money could
buy, word of mouth.
When you sell a home, consider it as a marketing game. You have the
product, now find your market. Ask yourself who would want your
house and where would you find them. This is always the best place
to start when selling anything and a house is no different. There
are lots of creative buyers. Be a creative seller.
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